Action Against Hunger

The Challenge

Action Against Hunger is an international nonprofit focused on bringing an end to world hunger. While their work is well-known in many international markets, awareness among American audiences was relatively low. We worked with their team to create a new site that would raise U.S. awareness and better convert visitors into donors and advocates.

Markets & Services

Strategy

Branding

Web Design

Content

Web Development

Marketing & Fundraising

Website Development

A best-in-class
backend experience

We made the most of the WordPress Gutenberg editor’s capabilities–while avoiding common pitfalls–in their new CMS build. When poorly implemented, Gutenberg can lead to inconsistent content and brand implementations. Our approach provided guardrails to ensure the platform’s power and benefits were fully harnessed, while maintaining visual consistency and brand standards. Our solution includes visual aids and placeholder helper text to guide web editors, ensuring proper page template and component usage. This best-in-class backend experience is both powerful and user-friendly, allowing Project HOPE to focus on their mission, not wrestle with technology.

Supporting crisis communications

We developed a website that mirrors Project HOPE’s agile approach to crisis response. New, powerful storytelling communicates their ability to provide urgent relief and lasting impact. The new platform supports swift updates during emergencies with features like a flexible alert banner. Now it’s easy for supporters to securely and quickly donate across technologies.

Digital Communications Strategy

A digital presence, transformed

Our design direction centered around visually representing movement, progress, and hope. We incorporated design storytelling elements to convey movement and connectivity. The brand guidelines were updated to ensure accessibility, with a focus on contrast adjustments. The result is a transformed online brand identity that honors the Project HOPE legacy while embracing modern digital standards.

Brand

“The site looks amazing...
You did such a great job! Thank you for everything your team did to support us."

Market Research

Case Study:

How do you

How do you design a website that drives marketing results?