Rainforest Trust has protected more than 50 million acres of wild lands by establishing protected areas across more than 62 countries in Latin America and the Caribbean, Africa, and Asia-Pacific. In 2020, they embarked on a new strategic plan that included ambitious fundraising goals. To achieve these goals, they needed a new website that would differentiate them from their competitors in the conservation space, and demonstrate their impact in a way that would compel donors to act.